“Mel
is a highly creative, industrious, and thorough marketing strategist. Mel does
not leave any stones unturned. She conducts a detailed and crtical examination
of the relevant information necessary for scoping the project for which she has
been retained.
She
outlines a logical, pragmatic course of actions to achieve the end effect
desired under the contract. The client is always informed on the progress of
their project. Often times, Mel's creative will manifest into new directions
that was not initially consider yet lead to the biggest return.
Case point, Mel was hired to help increase the market brand for my
telecommunication consulting firm. Typically, this is done through association
with external partners, products, and services. Mel took a different approach
by promoting the brand of the President/CEO of our company, which allows our
company to leverage that brand of to increase the market brand for our company.
In a recent interview on 20/20, NFL Hall of Fame Emmit Smith admitted to
joining dancing with the stars to increase his brand name to later leverage
with his real estate development company. You don't have to take dance lesson
to increase or create your brand, it is a lot easier to just hire the The
LeadStory to handle your marketing and publicity!”
~John Terry, Phd, President, TCI - Terry Consultants, Inc.
"Mel Hopkins crafted an aggressive, but affordable e-marketing campaign that helped...to generate $3200 in sales"
Black Enterprise "Make Money the E-Marketing Way" by Sandra Beckwith. March 2007